Lucy And The Lens

Category: Advertising and Self Promotion

  • Do you know anyone who needs to revamp their personal branding?

    Do you know anyone who needs to revamp their personal branding?

    If your current photos feel a bit flat, outdated, or just don’t represent who you are anymore, I’d love to connect. Maybe you’ve been putting off booking a shoot because you’re not confident enough. That’s where I come in.

    I specialize in helping women and creatives become more confident through empowering photography experiences. Together, we’ll create images that reflect not just how you look, but who you are and what you stand for.

    If this sounds like you, or someone you know, I’d love an introduction. Let’s bring that personal brand to life with confidence and clarity.

    mibmarathonday17

  • Magazine published

    I’m not normally one to brag. If you’ve followed me for a while you probably already know that I have a masters in photography but if you don’t I’m gonna shout about it. But here’s something you might not know as we were all sat bored during lockdown figuring out what to do, I did lots of creative challenges but I also got magazine published for the first time in 2020. So I’m going to shout about that loudly and proudly. #mibmarathonday15

  • The person behind the images

    You see the photos but you don’t always see the person who takes them. So here’s some bts footage of how the photo happens. I don’t really have many bloopers saved but I have had some shoots where it went wrong at the start. I’ve worked with clients that have no idea what they look like before they do a shoot but my job is to make them feel more confident in themselves. I also hired a studio once where the lights weren’t clamped properly so I had to adjust them to ensure they couldn’t hit the model during the shoot. #mibmarathonday12

  • Who I am, What I stand for, Who I serve and why I do it

    Hi, I’m Lucy, a portrait photographer, who tells powerful stories through imagery. I help women and entrepreneurs feel seen, confident, and in control of how they show up in the world. Through intentional, empowering shoots, I guide my clients to be unapologetically themselves on a shoot.

    I stand for visibility, confidence, and authenticity. I work with women, creatives, entrepreneurs, and ambitious professionals who are ready to step into their spotlight. Whether they’re camera-shy and seeking confidence, or ready to refresh outdated visuals and elevate their brand. My shoots are about more than photos; they’re about stepping into your full potential with clarity and authority.

    I do this work because I know what it’s like to be underestimated or unseen—and I’m here to help others rewrite that narrative through images. When people are seen with intention, they lead louder, dream bigger, and create communities greater than themselves. Just like you do in MIB.

    mibmarathonday10

  • Stop using your IPhone for every milestone

    Stop using your iPhone for every milestone and hire me instead here’s why: #mibmarathonday9

  • What do I do?

    I help people feel more confident in themselves through personal branding, headshot and portrait photography. I also capture memories for people. If you’ve been looking for a photoshoot then look no further. Here’s a selection of my images in various portrait styles #mibmarathonday8

  • Why I started

    Believe it or not I actually started my business twice. Back in 2016 I was struggling to find work. So I started thinking about if money where no object what would I do and found myself wanting to do photography. I’d always loved it as a child and I decided that I wanted to make a career out of it. But at that time I was deterred thinking I had to drive to make it work. 2 years later I decided to do a masters in photography and then at the end of 2019 I tried again despite still not driving and this time I didn’t give up. But my main thing always comes back to telling other peoples stories and the belief that it is more important to click with people than it is to click the shutter. The shutter is secondary and I love the joy that you can capture once you build that rapport with the subject. #mibmarathonday2 #whyistarted

  • 100th Post

    Today is my 100th post so Let’s do a little reintroduction for those that are new here. I’m Lucy, portrait photographer, fencer and the face behind Lucy and the Lens. This space is where I share my portrait, personal branding photography and travel adventures through photography. Whether that’s images I’ve taken or behind the scenes content and photography and business related posts. I believe that a picture tells a million stories and I love to capture those memories. Been around a while? Drop your favourite shoot I’ve posted. #junepostingchallenge #mibmarathonday1

  • The Subconscious Mind With Mrs Mindset at Mums In Business

    Back in October 2023 I went to a networking event with mums in business, having realised you don’t have to be a mum but a woman in business.

    The talk was with Mrs. Mindset talking about how your subconscious mind affects business without you knowing.

    It was all about how our subconscious minds prevent us from doing the things we need to do to improve our business strategy.
    For example, if we’re worried about failing, our subconscious mind will tell us to give up before we even start.
    Or, if we’re worried about not being good enough, we’ll procrastinate and never get around to taking the necessary steps to improve.
    It’s fascinating stuff, and it really makes you think about how your own subconscious mind might be holding you back in business.
    If you’re not aware of it, it can be a real barrier to success.

    One of the things Gemma did with us is an exercise where we had to use non verbal communication to give yes or no answers to questions another person in the group asked us. It felt very strange as you just want to speak but it makes you more aware of how your subconscious mind reacts.

    The key takeaways from Mrs. Mindset talk are:

    Your subconscious mind is always seeking to protect you from harm and will often set barriers to prevent you taking risks.

    However, you can overcome these barriers by using your willpower to force yourself to take action.

    For example, if you have a fear of dogs like me, you can use your willpower to force yourself to stroke a dog next time you see one and get into a more calm zone. Which I did this morning in a coffee shop that has a resident cocker spaniel.

    Similarly, if you are afraid of public speaking, you can use your willpower to force yourself to give a presentation.

    By using your willpower to overcome your fears, you will slowly but surely break down the barriers your subconscious mind has set.

    So, if you want to achieve your goals, don’t let your subconscious mind hold you back. Use your willpower to take action and overcome your fears!

    Thanks for reading! Your insights on how your subconscious mind might be holding you back in business would be greatly appreciated. So please go give Mrs. Mindset a follow on linkedin or facebook if you want to learn more about how you can break down the barriers and strive for success.

  • Creating A Strong Personal Brand as A Photographer

    Here are my thoughts on why it’s important to create a strong personal brand as a photographer.

    A personal brand is the way you present yourself to the world. It is the sum of what people say about you when you’re not in the room. Your personal brand is what sets you apart from everyone else. As a photographer, your personal brand is especially important. In a saturated market, it can be difficult to stand out. Your personal brand is what will make you stand out from the crowd. It is what will make people remember you. Creating a strong personal brand will help you to succeed in your photography career. It will make you more marketable and ultimately, it will help you to make more money.

    In order to do this start creating a strong social media presence. This means regularly posting high-quality content and engaging with your followers. It’s a great way to showcase your work and I find that more clients find me this way than any other way. You should also have a website where you showcase your work and make it easy to navigate.

    Secondly, you need to be active in the photography community. Attend industry events, meetups, and workshops. Get to know other photographers and build relationships. These connections will not only help you grow professionally, but they can also lead to referral business.

    Third, always be marketing yourself. Make sure potential clients know who you are and what you do. Attend networking events, hand out business cards, and connect with people on social media. The more people you reach, the better chance you have of growing your business.

    Creating a strong personal brand is essential for any photographer who wants to be successful. Comment below if you’re working on building your personal brand!