Here’s what I’ve learned so far by taking part in the MiB Marathon:

1. Consistency really is the key to engagement and making connections. I’ve noticed this since I started posting a reel each week and I’ve noticed it even more since the 30 day challenge.
2. Talking directly about your audience’s pain points and desires helps them self-identify and think, “That’s me!”
3. A clear, warm Call to action encourages action, without being pushy.
4. Sharing the why behind what you do and not just what you offer helps people connect with your values.
5. Showing your face on socials as well as your work is really important because people buy into your brand and you are the brand.
6. You don’t have to show up with perfection all the time you can show the messy parts and people still comment.
7. It’s okay to show vulnerability and insecurity as well as the good parts of business.
   This is what the MIB Marathon has shown me so far.
   And I’m just getting started.

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