Lucy And The Lens

Category: Advertising and Self Promotion

  • The Importance Of Networking

    Today I want to talk about the importance of networking.

    I go to a variety of networking events predominantly CWS Creatives.

    Networking provides me with benefits for my business as it allows me to meet new people and build professional relationships.

    By attending networking events, I can connect with potential customers or clients, as well as other business professionals who can provide helpful advice or referals.

    As a freelance photographer who is looking to expand my customer base. Attending a networking event can put me in contact with businesses and individuals who may be interested in working with me . Networking can also help you connect with potential employers. And if you simply want to learn more about your industry, networking can provide you with the opportunity to speak with other professionals who can share helpful insights.

    Whether you are looking to meet new people, gain industry knowledge, or find new job prospects, attending a networking event can help you achieve your goals.

    If you’re looking to benefit from all that networking has to offer, comment below and let us know what events you’ll be attending!

  • Victorian Fair

    A Few months ago I went to Winckley Square in Preston to photograph a Victorian Fair with Preston Photographic Society. This involved people lots of people dressing up in costumes that depicted the victorian era and a couple of comedic acts.

    There was a juggler and a magician who used a crystal ball as a prop. He was my favourite because it enabled me to get reflections in the glass and made it a more interesting shot.

    I really enjoyed the fact that you could print your own victorian shopping bag by pushing down a wooden block through the ink to print the pattern on the bag and leave it to dry for 30 minutes.

    Lastly, there was a theatre performance titled The Palace of Curiosities from some actors dressed in Victorian Attire and I rather enjoyed the afternoon. I decided to post this now because from the 13th May-9th June there is an exhibition for this in Avenham Park Pavilion Cafe where three of my photos are on display so watch this space.

  • Photography And Social Media Marketing

    I’ve been passionate about photography for as long as I can remember and it’s only in the last couple of years I realised that you need more than just photographs.

    I’ve made social media marketing into one of my top priorities on the way to starting a business. It all began when I decided I needed a platform to showcase my images rather, than just making photo books as a portfolio and for people that know me personally to see.

    These days everything is online so in around February 2016 I bought my domain name Lucy and the Lens and I continue to update my work as often as I can. For the first couple of months I wasn’t sure where my idea was going to go and it wasn’t until April that I decided to start my blog and add a gallery.

    In August I decided that when your working it becomes even harder to take a trip to photograph something every week. So with my current busy schedule I decided that setting up photo challenge Friday as a new page where I challenge myself to post a new challenge every week was a good idea. I also tell people to participate in challenges on my blog and upload them to #lucyandthelens on twitter and instagram.

    I also set up a Facebook page and once I have completed a couple of new shoots I upload a set of new images on their and I also promote this website on my page.

    For my Instagram channel after every new shoot I upload my photoshop edited images to my phone and select my favourites for Instagram and make sure I #. No matter what I post I always #lucyandthelens and #photographer and I have also started to #nikond3200 (the camera model) and the lens I shot on and I believe that the rest should be kept a mystery apart from on my web galleries.

    For me I use twitterfeed.com because it creates a quick and easy way for me to upload my blog posts to my twitter and Facebook accounts.

    I am currently in the process of creating my twitter chat schedule as at the moment my twitter simply reposts my blog, but my aim is to do at least one tweet a day other than my blog post and Instagram feed. To be successful in my eyes I need to be tweeting other photographers and re-tweeting and reimagining trends in photography.

    In conclusion I think that the way you market yourself in this day and age is just as important as taking the photographs as you get nowhere without an online presence.

    I hope this post has opened your eyes to how I market myself and if you’re inspired then get social media savvy, you won’t regret it.