I’ve been passionate about photography for as long as I can remember and it’s only in the last couple of years I realised that you need more than just photographs.
I’ve made social media marketing into one of my top priorities on the way to starting a business. It all began when I decided I needed a platform to showcase my images rather, than just making photo books as a portfolio and for people that know me personally to see.
These days everything is online so in around February 2016 I bought my domain name Lucy and the Lens and I continue to update my work as often as I can. For the first couple of months I wasn’t sure where my idea was going to go and it wasn’t until April that I decided to start my blog and add a gallery.
In August I decided that when your working it becomes even harder to take a trip to photograph something every week. So with my current busy schedule I decided that setting up photo challenge Friday as a new page where I challenge myself to post a new challenge every week was a good idea. I also tell people to participate in challenges on my blog and upload them to #lucyandthelens on twitter and instagram.
I also set up a Facebook page and once I have completed a couple of new shoots I upload a set of new images on their and I also promote this website on my page.
For my Instagram channel after every new shoot I upload my photoshop edited images to my phone and select my favourites for Instagram and make sure I #. No matter what I post I always #lucyandthelens and #photographer and I have also started to #nikond3200 (the camera model) and the lens I shot on and I believe that the rest should be kept a mystery apart from on my web galleries.
For me I use twitterfeed.com because it creates a quick and easy way for me to upload my blog posts to my twitter and Facebook accounts.
I am currently in the process of creating my twitter chat schedule as at the moment my twitter simply reposts my blog, but my aim is to do at least one tweet a day other than my blog post and Instagram feed. To be successful in my eyes I need to be tweeting other photographers and re-tweeting and reimagining trends in photography.
In conclusion I think that the way you market yourself in this day and age is just as important as taking the photographs as you get nowhere without an online presence.
I hope this post has opened your eyes to how I market myself and if you’re inspired then get social media savvy, you won’t regret it.
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