Tag: #SocialMediaMarketing

  • Goal Setting

    Most people will have set goals at the beginning of the year of what they plan to do through the year. A lot of these goals might now be unattainable due to Covid19.

    But your year doesn’t have to stop with Covid19 you can refocus your goals changing them up for the current climate. As Dani Barker Media (Social Media Strategist) says “we can then treat post covid as a 2020 take two setting yourself brand new goals when the time comes”.

    But first think about what you can do during this pandemic to improve your business. You might be thinking you can’t do anything, but there’s always something you can do.

    I think that goal setting is important because:

    • It focuses your attention on something.
    • It raises your self-confidence when you achieve them.
    • It motivates you to do more.
    • It gives you a sense of purpose.
    • It gives you more control of your future.

    In terms of goal setting I like to set my goals on the last day of every month.

    Each month provides me with new goals. Some months I have a week or two set out for a course I’m taking part in. Other months I use a structure I created when I did probloggers 31 days to build a better blog course and sometimes I do both.

    If we weren’t currently in lockdown, the first thing I would do in a typical month would be to check what I have booked in and right that down in both my calendar and my bullet journal which I use to create the schedule.

    As currently lockdown is the only thing that is happening , I’ve been thinking about what I can do with my social media content and web content as a change of focus because I can’t do photoshoots right now.

    In the month of March there was a 7 day content sprint with problogger. But this month looks a little different.

    I have a main goal set for the month of may which is to finish the podcasting course I’m doing which is a course on the future learn website called the power of podcasting for audio storytelling. I am also hoping to launch the podcast later this month. So this is what the month looks like for podcasting:

    • Week 1: Complete the podcasting course.
    • Week 2: Podcast Wednesday: plan the next month of podcasting.
    • Week 3: Get podcast platform ready.
    • Week 4: Launch podcast

    The podcast isn’t my only plan for this month though. In March I did a design sprint day which helps you work towards your long term and short term goals. So on the 11th of every month I will be doing a design sprint task day implementing some of the techniques I learnt. I will also be doing an idea generation day on the 15th of every month to help me think of ideas in all aspects of business. I have also scheduled in my zoom meetings in order to work around them.

    In the month I usually have one or two rest days per week which I call a do something different day where I do something completely unrelated to photography.

    When I’m planning my website content for the next month I have days set to do certain types of post for example a lust or review post. I may also have days to get someone who hasn’t looked at my blog before to analyse it and days to ask readers questions.

    I also have goals for everyday some are due to lockdown and others I want to implement even after. These are:

    • Spending some time on social media to post, comment, share, like and engage.
    • To do daily walks and workouts most days.
    • Listen to podcasts most days.
    • Read for at least an hour.

    Finally on the last day of the month I do two things:

    • Goal setting by planning a schedule for the next month.
    • Checking google analytics to see how my website has performed for the month.

    If you enjoyed this post why not set goals of your own and share them in the comments.

  • Photography And Social Media Marketing

    I’ve been passionate about photography for as long as I can remember and it’s only in the last couple of years I realised that you need more than just photographs.

    I’ve made social media marketing into one of my top priorities on the way to starting a business. It all began when I decided I needed a platform to showcase my images rather, than just making photo books as a portfolio and for people that know me personally to see.

    These days everything is online so in around February 2016 I bought my domain name Lucy and the Lens and I continue to update my work as often as I can. For the first couple of months I wasn’t sure where my idea was going to go and it wasn’t until April that I decided to start my blog and add a gallery.

    In August I decided that when your working it becomes even harder to take a trip to photograph something every week. So with my current busy schedule I decided that setting up photo challenge Friday as a new page where I challenge myself to post a new challenge every week was a good idea. I also tell people to participate in challenges on my blog and upload them to #lucyandthelens on twitter and instagram.

    I also set up a Facebook page and once I have completed a couple of new shoots I upload a set of new images on their and I also promote this website on my page.

    For my Instagram channel after every new shoot I upload my photoshop edited images to my phone and select my favourites for Instagram and make sure I #. No matter what I post I always #lucyandthelens and #photographer and I have also started to #nikond3200 (the camera model) and the lens I shot on and I believe that the rest should be kept a mystery apart from on my web galleries.

    For me I use twitterfeed.com because it creates a quick and easy way for me to upload my blog posts to my twitter and Facebook accounts.

    I am currently in the process of creating my twitter chat schedule as at the moment my twitter simply reposts my blog, but my aim is to do at least one tweet a day other than my blog post and Instagram feed. To be successful in my eyes I need to be tweeting other photographers and re-tweeting and reimagining trends in photography.

    In conclusion I think that the way you market yourself in this day and age is just as important as taking the photographs as you get nowhere without an online presence.

    I hope this post has opened your eyes to how I market myself and if you’re inspired then get social media savvy, you won’t regret it.