Back In December, I attended a masterclass with Anne Gwilliam delving into strategies for success in 2024. Here are my key takeaways:
While it might seem optional, having a business strategy is crucial for success. Despite the challenges of 2023, Anne Gwilliam emphasized that being unprepared is a significant reason for business failures. I believe solid research, effective marketing, and authenticity are key components.
So, what’s essential for success in 2024?
- Foundations: Cultivate unshakeable self-belief, a growth mindset, and a healthy money mindset.
- Goals: Establish long, medium, and short-term SMART goals, ensuring they are Specific, Measured, Achievable, Relevant, and Time-Bound. Share and document these goals.
- Strategy and Planning: Develop a comprehensive plan with a mission, vision, and values. Identify problems and solutions for your clients. Conduct market, customer, and competitor research. Outline processes, services, financials, and your unique selling proposition. Prioritize pricing and profitability, and have robust sales and marketing strategies.
- Action and Accountability: Emphasize that action is always better than inaction. Break down your plan into actionable steps and hold yourself accountable, or enlist someone else for accountability.
When setting goals, consider what’s important to you, your values, vision for the future, dreams, and the desired look of your life.
My Massive Life Goals:
- Own a studio
- Enjoy luxurious holidays
- Own a house
- Achieve financial stability
- Conduct 3-6 shoots per week
Business Goals:
- 5-year goals: Own a studio, potentially teach others
- 3-year goals: Own a studio
- 1-year goals: Consistently conduct 3-6 shoots per week
- Monthly goals: Secure a minimum of 3 clients in January
- Weekly and daily targets: Innovate ways to attract new customers
- Potential obstacles: Address financial constraints proactively.
If you resonate with these insights, connect with Anne Gwilliam to elevate your business success in 2024.
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